Course

Course Summary
Credit Type:
Course
ACE ID:
WALT-0011
Organization's ID:
WALT-0011
Organization:
Walt Disney Co.
Location:
Classroom-based
Length:
11 weeks (44 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Corporate Communication or Public Relations
Description

Objective:

The course objective is to explore how global companies communicate with key audiences, both internal and external to the corporation, to achieve their strategic goals. The course evaluates various communication functions and highlights the methods companies use to gain a competitive advantage and reach a variety of publics, including customers, investors, employees, media, government, and communities. The purpose of this course is to engage students in the analysis of communication as a vital management function empowering contemporary organizations to lead, motivate, persuade, and inform various publics. As a result, students will gain practical and strategic knowledge of Corporate Communication in our global society.

Learning Outcomes:

  • Evaluate communication theories and relate their relationship to corporate communication practices
  • Critique and analyze varied applications of social media platforms
  • Interpret and apply the Corporate Communication Strategic Planning Model
  • Investigate and critique how companies manage, maintain, and enhance their reputation through ethical corporate communication practices and corporate social responsibility
  • Research and analyze current events to primary corporate communication functions
  • Determine and apply the most strategic communication vehicle(s) in achieving business objectives
  • Identify and assess the importance of communication functions, including media, community, employee, government, and customer and investor relations
  • Conclude the value and efficacy of integrated communication processes
  • Design and present a comprehensive communication plan that demonstrates your understanding of corporate communication concepts

General Topics:

  • The communication function and how companies reach a variety of public's to include customers, investors, employees, media, government agencies, and communities located in the proximity of the corporation
  • The purpose and significance of communication within an organization at many levels
  • Both the why and how of communication techniques as organizations interface with customers, employees, and the public
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Classroom Exercise
  • Discussion
  • Learner Presentations
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Case Studies
  • Performance Rubrics (Checklists)
  • Presentations
  • Quizzes
  • Written Papers

Minimum Passing Score:

70%
Supplemental Materials