Course

Course Summary
Credit Type:
Course
ACE Course Number:
UOPX-0045
Organization Course Number:
MKT 541.3
Organization:
Location:
Classroom-based
Length:
6 weeks
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Graduate 3 Marketing
Description

Objective:

To provide the student with a case-study based analysis of marketing management with emphasis on product, pricing, promotion, and distribution problem resolution. The course is conducted in the context of the legal and social environments in which marketing occurs.

Learning Outcomes:

  • Understand the elements of a marketing plan and develop a plan of action for preparing a marketing plan to increase the marketshare of a local firm
  • Define six major forecasting methods commonly used to determine market potential and future demand
  • Upon successful completion of this course, the student will be able to prepare a plan of action for developing a product and Strategic Business Unit (SBU) portfolio for a firm's major products or product lines
  • Define the interrelationship between strategic management and marketing processes
  • Investigate target ma
Instruction & Assessment

Instructional Strategies:

  • Case Studies
  • Classroom Exercise
  • Discussion
  • Learner Presentations
  • Lectures
  • Project-based Instruction
Supplemental Materials