Course Summary
Credit Type:
ACE Course Number:
Organization Course Number:
Business 121
7 weeks (15 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 2 Business


This course objective is to give students a thorough introduction to the concept, considerations, and practices of entrepreneurship by covering topics such as business opportunities, finance, planning, ethics, and risk-taking.

Learning Outcomes:

  • Understand how to think like an entrepreneur and how to translate a personal vision into a business vision
  • Describe how to identify opportunities and how to identify the best fit customer for a product or service
  • Compare and analyze the methods used for sustained growth in a business
  • Summarize the basic steps to starting your own business by developing a business identity and methods to deliver a product or service to the market
  • Understand the role of a business plan through the use of value proposition and the business model canvas
  • Identify the range of marketing options available to an entrepreneur from advertising, networking, word of mouth and online marketing
  • Identify the environmental trends that are instrumental in creating business opportunities

General Course Topics:

  • Entrepreneurship in the economy
  • Business basics for entrepreneurs
  • Types of business structures
  • Teams in business
  • Starting a business overview
  • Understanding customers as a new business
  • Business plans for entrepreneurs
  • Business pitches for entrepreneurs
  • Business financing for entrepreneurs
  • Dynamic business environments
  • Growth and opportunity for entrepreneurs
  • Marketing and sales strategies
  • Overview of business ethics
  • Understanding business taxes
  • Financial planning for entrepreneurs
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials

Methods of Assessment:

  • Quizzes

Minimum Passing Score:

Supplemental Materials