Course Summary
Credit Type:
ACE Course Number:
Organization Course Number:
Business 327: Retail Strategy
44 hours and 19 weeks
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Retail Management


The course objective is for students to understand and be able to explain a wide range of retail concepts, including retail opportunity, competitive advantage, market growth, digital marketing, retail planning, and retail performance evaluation.

Learning Outcomes:

  • analyze the importance of strategy in the retail organization
  • evaluate the various strategies that will increase return on investment in the retail organization
  • compare and contrast the strategic roles that planning, organizing, directing, leading, controlling, and technology have in the successful retail organization;
  • measure consumer behaviors to determine how the retail strategy impacts purchasing decisions
  • devise retail strategies for new market entry, growth markets, mature markets, and declining markets;
  • critique the strategic retail plan to determine competitive advantages.

General Course Topics:

  • Introduction to Retail Strategy Understanding Retail Opportunities Market Knowledge & Forecasting Retail Strategy & Attractive Market Segments Creating a Competitive Advantage New Market Entry Strategies Growth, Mature & Declining Markets Marketing Strategies & Digital Marketing Retail Strategy & Consumer Behavior Strategic Retail Planning Evaluating Retail Performance
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials

Methods of Assessment:

  • Examinations
  • Performance Rubrics (Checklists)
  • Presentations
  • Quizzes
  • Written Papers

Minimum Passing Score:

Supplemental Materials