Course Summary
Credit Type:
ACE Course Number:
Organization Course Number:
Marketing 308: Applied Marketing
40 hours and 16 weeks
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Marketing


The course objective is for the student to understand marketing plans, strategic marketing planning, marketing research, and a variety of effective marketing tactics/strategies.

Learning Outcomes:

  • explain the elements of marketing planning and how it is used by organizations
  • apply environmental scanning tools to analyze the market and evaluate opportunities
  • conduct marketing research to determine information and market planning needs; examine market segments and select customers
  • identify a value proposition, segmentation strategy, and competitive advantage
  • formulate a marketing strategy to achieve business objectives
  • develop a marketing plan including financial projections and video presentation for introduction of a new or existing product for a new target market

General Course Topics:

  • Basics of Marketing Plans Planning Strategically for Marketing Aspects of Marketing Research Market Segmentation Strategies Marketing Tactics & Strategies for Business Marketing Implementation & Promotion Developing & Evaluating a Marketing Plan Presentation Skills for Marketing
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials

Methods of Assessment:

  • Examinations
  • Presentations
  • Quizzes
  • Written Papers

Minimum Passing Score:

Supplemental Materials