Course Summary
Credit Type:
14 weeks (75 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Business Communication


The course objective is to prepare students to understand business communication as a practical course that examines principles of communication in the workplace. It introduces students to common formats, such as the memo, letter, and report. It helps students review their writing skills to gain greater mastery of grammar, mechanics, and style. More importantly, it introduces students to the strategies successful business professionals employ for a variety of situations. Students are exposed to techniques for writing informational, persuasive, sales, employment, good news, and bad news communications. Students will gain information on internal and external communication situations, with practice in audience analysis. Students will also gain information on the technological tools available to business communicators today. Students will be introduced to the exciting communication possibilities offered by personal computers, cell phones, videoconferencing, desktop publishing, and other cutting edge technology. In essence, it provides an introduction to the communication skills needed to enter and advance successfully in a business career.

Learning Outcomes:

  • demonstrate with an example the importance of communication to business
  • adapt a message to the audience using audience analysis
  • write business messages and documents with clarity and precision
  • use the you-viewpoint and positive language in writing to build goodwill
  • rganize and write clear business e-mails and letters
  • write positive messages that are well-structured and direct
  • compose tactful and courteous negative messages
  • use persuasive strategies to compose a variety of persuasive messages
  • show how to research and organize information in a report
  • organize and write a short report or a proposal
  • prepare a well-structured, long, formal report
  • ceate different kinds of textual and visual graphics and apply the guidelines of page designing to a report
  • prepare and organize an effective formal presentation
  • describe what one can do to effectively communicate across cultures

General Topics:

  • Fundamentals of interpersonal communication
  • Written communication
  • Oral communication and presentation
  • Intercultural communication
  • Technology and research in business communications
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Computer Based Training
  • Practical Exercises

Methods of Assessment:

  • Examinations
  • Quizzes
  • Written Papers

Minimum Passing Score:

Supplemental Materials

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