Course Summary
Credit Type:
ACE Course Number:
Organization Course Number:
Self-paced. Students have 60 days with a 30 day extension (if needed) to complete the course
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Introduction to Business


The course objective is to help students understand the fundamentals of business, its principles and functions. Students in this course will examine the general business environment, the art and science of marketing, and how to successfully manage human resources. Additionally, the course covers the basics of finance and investment in business. While studying these topics, students will see examples of the concepts in action, to help them better comprehend how they apply to big, small, and even entrepreneurial companies.

Learning Outcomes:

  • Examine the art and science of marketing
  • And evaluate finance and investment in business
  • Upon completion of the course, the student will be able to describe the environment of business
  • Analyze the successful management of human resources

General Course Topics:

  • Business environments
  • Economic systems
  • Small businesses and the entrepreneur
  • Non-corporate business
  • Types of corporations
  • Business ethics and socially responsible
  • International business
  • Marketing, marketing plan, and the marketing mix
  • Consumer behavior and consumer buying process
  • Product life cycle
  • Branding and packaging
  • Management process and corporate culture
  • Management skills and styles
  • Developing staff
  • Human resource management
  • Contemporary motivation theories
  • Workforce diversity
  • Financial management
  • Risk management
  • Financial institutions and their services
  • Financing
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Computer Based Training
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Examinations
  • Quizzes

Minimum Passing Score:

Supplemental Materials

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