Course Summary
Credit Type:
ACE Course Number:
Organization Course Number:
12 -- 15 weeks (124 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Business or Entrepreneurship


The course objective is to introduce students to the challenges and opportunities of entrepreneurship. It includes sound academic theory, success stories, case studies, and exercises in critical thinking to help students develop the understanding, skills, and plans needed to start a successful new business.

Learning Outcomes:

  • Upon completion of the course, the student will be able to create and execute components of a viable business plan
  • Demonstrate management, leadership and communication skills for running and growing a business
  • Demonstrate techniques for analyzing costs, preparing financial documents, and reporting requirements
  • Design and execute an effective strategy for marketing, customer service, selling, and relationship building
  • Create a plan for researching, securing, and managing the financial aspects of the enterprise
  • And devise a plan for business operations that will ensure the business delivers on its promises to customers

General Course Topics:

  • Entrepreneurship: who excels and what are the essentials
  • Competent leadership: charting the entrepreneurial itinerary
  • Who will be your customers
  • The business plan: documenting the details
  • Operations and financial management: accounting for success
  • The business plan: financial projections
  • Focus on financing strategies
  • The business plan: measurement and review
  • What you need to know to go and grow
  • Leadership: social responsibility and business ethics
  • Long term growth: branding, franchising, and harvesting
  • Ready for tomorrow entrepreneurs
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials

Methods of Assessment:

  • Examinations
  • Quizzes

Minimum Passing Score:

Supplemental Materials

Other offerings from Pearson