Course Summary
Credit Type:
ACE Course Number:
Organization Course Number:
12 -- 15 weeks (121 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Business


The course objective is to provide students with an overview of business in an increasingly global society serving as an introduction to business terminology, concepts, environments, systems, strategies, and current issues.

Learning Outcomes:

  • Upon completion of the course, the student will be able to describe the key components of the contemporary U.S and international business environment
  • Analyze the various functions of and approaches to management
  • Develop a business plan incorporating sound business concepts, systems, and strategies
  • And examine business processes and how it integrates to the economic ecosystem
  • Describe the role of ethics and social responsibility in the business environment
  • Examine how businesses can be organized and structured
  • Analyze marketing processes, forces, and issues in a business enterprise
  • Examine the key strategies, tools, and issues involved in business operations
  • Examine the key financial concepts involved in the business enterprise

General Course Topics:

  • The business environment
  • Business ethics and social responsibility
  • New business ventures in the U.S and international markets
  • Managing the business enterprise
  • Managing and motivating employees
  • Marketing processes
  • Product pricing, distribution, and promotion
  • Productivity and quality
  • Information systems and communication technologies
  • Principles of accounting
  • Banking and finance
  • Financial and risk management
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials

Methods of Assessment:

  • Examinations
  • Quizzes

Minimum Passing Score:

Supplemental Materials

Other offerings from Pearson