Course

Course Summary
Credit Type:
Course
ACE ID:
PLNS-0011
Organization:
Pearson
Location:
Classroom-based
Length:
75 hours (15 weeks)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Business Communications or Business Report Writing
Description

Objective:

The course objective is to provide basic theory and processes of business communication including letters, memos, electronic communication, written reports, oral presentations, interpersonal communication, writing employment messages, resumes, and appropriate pre/post interview communication tips.

Learning Outcomes:

  • Explain barriers to effective communication
  • Analyze ethical issues related to communication
  • Write effective business messages
  • Develop effective letters and reports
  • Prepare an oral presentation
  • Create a resume, application letter, and follow-up messages
  • Identify the foundations of business communication
  • Examine how technology has impacted business communications
  • Explain the importance of intercultural communication in the business setting

General Topics:

  • Introduction to business communications
  • Verbal and nonverbal communication skills
  • Communicating across cultures
  • Composing business messages
  • Communicating routine information
  • Communicating bad news
  • Persuasive communications
  • Business reports and proposals
  • Formal reports and proposals
  • Oral presentation skills
  • Resume writing and the employment interview
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Discussion
  • Learner Presentations
  • Practical Exercises
Supplemental Materials