Course Summary
Credit Type:
Organization's ID:
5 Days (40 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 public information


The course objective is to provide students with the knowledge and skills to establish, manage and work within a JIC through multimedia lectures and individual and group activities; provide participants the opportunity to apply advanced public information skills during a multi-day functional exercise (FE) designed to test the participants' abilities to analyze, coordinate, process and create information in a fast-paced, realistic environment; through a tabletop exercise (TTX), encourage participants to evaluate their processes to help them generate new ideas, products, or ways of viewing challenges or situations; and encourage participants to improve their processes and ensure every action has a measurable relevance for each identified audience, including senior leadership

Learning Outcomes:

  • apply current crisis communications methodologies to community audiences during an incident by completing three table group activities
  • analyze the characteristics of the changing American family and how the media and fear play a role in shaping communication goals and messages by participating in a group discussion and an activity
  • conduct an analysis of their personal and organizational disaster readiness based on current disaster readiness guidance
  • relate the Incident Action Planning (IAP) process to the External Affairs 8-Step Strategic Communications Model by completing a multi-level activity
  • demonstrate the ability to work in a JIC by actively contributing to exercise tasks and products as specified in the exercise objectives through functional exercise play
  • draft an 8-step strategic communication plan for each TTX scenario
  • share lessons learned during a whole class debriefing, and create individual professional development goals based on class experiences.
  • relate the exercise scenario to their primary area of responsibility within the functional exercise by verbalizing their primary exercise role during the introductions

General Topics:

  • A course introduction
  • Crisis communications
  • Media, fear, and the changing American family
  • Disaster response readiness
  • Strategic communications and incident action planning
  • Functional exercise play
  • Tabletop exercise and public information at National Special Security events
  • Course summary
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Classroom Exercise
  • Computer Based Training
  • Discussion
  • Learner Presentations
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Performance Rubrics (Checklists)

Minimum Passing Score:

Supplemental Materials