Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: MMWR-0033 Organization: Installation Management Command, G7 Training Division, MG Robert M. Joyce MWR Academy Location: Online Length: 4 days (32 hours) Dates Offered: 7/1/2014 - 3/31/2017 1/1/2006 - 6/30/2014 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 Marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to learn the composition of a marketing plan by actually writing a real marketing plan for a program. Learning Outcomes: Conduct a target market analysis and define the target market Analyze marketing's role through a SWOT analysis Apply marketing functions in constructing a marketing plan that builds customer relationships Develop effective marketing and financial goals and objectives Develop operational marketing strategies through an effective marketing mix Develop marketing goals and effective marketing strategies Create a marketing plan General Topics: Marketing principles Target market Marketing mix Stakeholder analysis Marketing communications Market segmentation SWOT analysis Marketing plans Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Case Studies Classroom Exercise Computer Based Training Discussion Minimum Passing Score: 75% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Installation Management Command, G7 Training Division, MG Robert M. Joyce MWR Academy Applied Financial Planning (MMWR-0001) Army Commercial Sponsorship and Advertising (MMWR-0044) Business Plan Development (MMWR-0053) Coaching and Management for CYS Training Specialist (MMWR-0051) CYS Program Managers (MMWR-0067) CYS Training Specialist Advanced Course (CTAC) (MMWR-0064) Employee Performance Plans (MMWR-0066) Family and MWR Basic Management Course (MMWR-0030) Family and MWR Budgeting Suite (MMWR-0045) Family and MWR Executive Division Chiefs (MMWR-0065) View All Courses Page Content