Course Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: MMWR-0033 Version: 2 Organization: Installation Management Command, G7 Training Division, MG Robert M. Joyce MWR Academy Location: Online Length: 4 days (32 hours) Minimum Passing Score: 75 ACE Credit Recommendation Period: 7/1/2014 - 3/31/2017 1/1/2006 - 6/30/2014 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 Marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to learn the composition of a marketing plan by actually writing a real marketing plan for a program. Learning Outcomes: Conduct a target market analysis and define the target market Analyze marketing's role through a SWOT analysis Apply marketing functions in constructing a marketing plan that builds customer relationships Develop effective marketing and financial goals and objectives Develop operational marketing strategies through an effective marketing mix Develop marketing goals and effective marketing strategies Create a marketing plan General Topics: Marketing principles Target market Marketing mix Stakeholder analysis Marketing communications Market segmentation SWOT analysis Marketing plans Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Case Studies Classroom Exercise Computer Based Training Discussion Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Equivalencies Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Installation Management Command, G7 Training Division, MG Robert M. Joyce MWR Academy View All Courses College Credit Opportunities Page Content