Course

Course Summary
Credit Type:
Course
ACE ID:
MMWR-0044
Location:
Online
Length:
15 hours (2 days)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 2 marketing
Description

Objective:

This course objective to provide Family and MWR Commercial Sponsorship professionals the skills they need to run a successful sponsorship program.

Learning Outcomes:

  • Examine Commercial Sponsorship and its history in the Army.
  • Recognize Financial Management guidance and procedures within the Commercial Sponsorship Program.
  • Design a successful commercial sponsorship program.
  • Determine value and pricing of commercial sponsorship.
  • Create a successful proposal.
  • Examine methods to find and evaluate potential sponsors.
  • Manage events successfully.
  • Support the sponsor.

General Topics:

  • •Commercial sponsorship history •Financial management •Sponsorship agreements •Cold calls •Program planning •Proposals •Evaluating sponsors •Managing events •Supporting sponsors
Instruction & Assessment

Instructional Strategies:

  • Computer Based Training
  • Practical Exercises
  • Work-based Learning

Methods of Assessment:

  • Case Studies
  • Examinations
  • Quizzes

Minimum Passing Score:

80%
Supplemental Materials