Course

Course Summary
Credit Type:
Course
ACE ID:
IBM-0034
Organization:
IBM
Location:
Online
Length:
7 weeks (94 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 New Product Development
Lower-Division Baccalaureate 3 Introduction to Agile Development and Scrum
Lower-Division Baccalaureate 3 Introduction to Product Management
Description

Objective:

This course is offered through Coursera, which is an ACE Authorized Instructional Platform.

The course objective is to teach the foundational skills employers are seeking for entry level product manager roles, including product strategy, development, and lifecycle management. This program will not only help students start a career in product management, but provides a strong foundation for future career development in other paths such as healthcare, education, and finance.

Learning Outcomes:

  • Identify product strategy development and implementation methods and best practices to ensure the right product is produced
  • Apply key product management skills, tools, and techniques to engage and manage key stakeholders and clients
  • Describe product development and analysis best practices to effectively manage change and ensure a successful product launch
  • Develop a working knowledge of Agile and adaptive methodologies used to expedite product solutions to market

General Topics:

  • Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis
  • Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK®
  • Learn about Kotler's Five Levels of product and market segmentation
  • Learn about the Product Conceive and Plan phases in detail
  • Discover tools and techniques used in product concept identification
  • Look at Scrum as a framework and learn how to apply it alongside Agile
  • Become familiar with related methodologies like Waterfall, Extreme Programming (XP), and Kanban
  • Create an Ansoff matrix, the product vision document, the Product Requirements Document (PRD), and the product roadmap
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Discussion
  • Laboratory
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Other
  • Quizzes
  • Peer-reviewed Assignments

Minimum Passing Score:

70%
Supplemental Materials