Course Summary
Credit Type:
Organization's ID:
40 hours per week for 22 weeks (864 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Strategic Communication
Lower-Division Baccalaureate 3 Introduction to Media Writing
Lower-Division Baccalaureate 3 Photography
Lower-Division Baccalaureate 3 Introduction to Broadcasting
Upper-Division Baccalaureate 3 Advanced Media Writing
Upper-Division Baccalaureate 3 Multimedia Capstone
This course is recommended for a total of 18 semester hours: 9 semester hours at the lower-division baccalaureate/associate degree category and 9 semester hours at the upper division baccalaureate degree category.


The course objective is to provide entry-level knowledge and skills to members of the U.S. Armed Forces needed to fulfill the duties of a multidisciplinary assignment in public affairs, visual information, and communication in support of the commander's intent.

Learning Outcomes:

  • Apply the fundamentals of English and journalism to news, narrative stories, captions, and video scripts for use in both internal and external communication products
  • Use the principles of public affairs and communication in media and community engagement
  • Prepare information for public release in accordance with DOD directives
  • Apply basic principles of photography and videography to capture both still and motion imagery of controlled and uncontrolled action in support of themes and messages, and for historical documentation
  • Apply layout and design fundamentals in all products, including vector- and raster-based graphics, as well as integrated multimedia products they create for use in both print and browser-based platforms
  • Integrate and apply all knowledge and skills in both an individual and group capstone event, developing public affairs and visual communication products in support of a campaign
  • Apply design thinking principles to question effectively, identify problems and provide a solution-based approach within a communications framework
  • Apply the fundamentals of journalistic writing, still photography, videography, digital graphic design, and interactive multimedia within a communications framework in support of DOD operations, internal and external customers
  • Apply audio capture and editing techniques to integrate audio into video sequences and multimedia products
  • Create video products in support of military operations, training and public affairs missions

General Topics:

  • Apply conventions of written English IAW the Associated Press Stylebook
  • Developing captions
  • Developing a script
  • Compose an article
  • Compose a narrative
  • Explain command information concepts
  • Explain communication laws and ethics
  • Explain guidelines for release of information
  • Explain community engagement
  • Demonstrate media engagement
  • Perform camera operations
  • Apply the fundamentals of photography
  • Input metadata
  • Edit photos
  • Apply fundamentals of light theory
  • Perform sensitive area documentation
  • Establish a lighting environment
  • Demonstrate product publication workflow
  • Apply visual storytelling techniques
  • Apply the fundamentals of videography
  • Prepare an interview environment
  • Demonstrate audio techniques
  • Edit video
  • Perform digital graphic design
  • Create a multimedia product
  • Demonstrate public speaking
  • Apply communication fundamentals
  • Demonstrate interviewing techniques
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Classroom Exercise
  • Computer Based Training
  • Discussion
  • Learner Presentations
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Examinations
  • Performance Rubrics (Checklists)
  • Presentations
  • Quizzes
  • Written Papers

Minimum Passing Score:

Supplemental Materials