Course Summary
Credit Type:
Organization's ID:
16 weeks (35 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Graduate 3 business management, marketing, or communications


The course objective is to provide students with effective techniques for communicating ideas, concepts, and policies in defense security. The course examines dimensions of communication styles, concepts, principles, and theories of communication and how these apply to effective communication in Department of Defense (DoD) security. It addresses communication in problem-solving processes, the importance of communication to effective leadership, and the importance of effective communication in complex wartime and peacetime environments. The course also provides an overview of how the DoD bureaucracy supports communication.

Learning Outcomes:

  • demonstrate how to convince others to adopt ideas, concepts, and policies to support security
  • identify decision-makers' and stakeholders' keys to successful security programs
  • describe the role of the agency's Public Affairs Office
  • demonstrate security specialist's ability to effectively advocate and communicate a position through oral and written communication
  • construct security messages following communications protocol for individuals within and outside of DoD
  • formulate communication which sponsors and spreads change throughout the organization successfully
  • demonstrate effective use of narratives and stories to communicate a security message
  • explain how to overcome objections and handle problem people and/or situations
  • present a marketing plan for DoD security
  • explain how to partner, network, build, and sustain loyalty
  • differentiate security specialist's ideas from the ideas of their audience
  • develop an effective security policy
  • create high impact presentations to support security programs and initiatives
  • construct security messages tailored to specific audiences
  • compose communication tailored to specific nationalities and cultures to support security messages

General Topics:

  • Overview of effective communications
  • Tailoring messages for your audience
  • DoD communication protocol
  • Analyzing an effective security policy
  • Persuasive strategies and techniques
  • Narratives and storytelling
  • Communicating change effectively
  • Communication strategies for overcoming objections and handling difficult behaviors
  • Peer review and feedback
  • Fundamentals of marketing
  • Creating a marketing plan for security
  • High impact presentations
  • Giving and receiving feedback
  • Promotional products
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Computer Based Training
  • Discussion
  • Learner Presentations
  • Lectures

Methods of Assessment:

  • Performance Rubrics (Checklists)
  • Presentations
  • Quizzes
  • Written Papers

Minimum Passing Score:

Supplemental Materials