Course

Course Summary
Credit Type:
Course
ACE ID:
ACPE-0134
Organization's ID:
BUS315
Organization:
Alternative Credit Project Ecosystem
Location:
Online
Length:
This is a self-paced online course that is completed over 135 hours
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Principles Of Marketing
Description

Objective:

The course objective is to identify the marketing process and how it fits into business operations; differentiate between categories of consumer criteria for determining value; recall the strategies used within each of the marketing mixes; recognize how to identify target markets and environments by analyzing demographics and consumer behavior; and list best practices for responsible marketing and how to manage marketing efforts.

Learning Outcomes:

  • Recall the relationship between marketing and value
  • Define the situational analysis stage of the marketing process
  • Identify the role of intermediaries
  • Define price
  • Define brand
  • Identify common positioning strategies in targeting a specific value
  • Define each of the characteristics of the STP approach
  • Identify the four functions surrounding the management of marketing efforts
  • Identify the historical forms of marketing
  • Identify the marketing process of SWOT analysis
  • Recall the overall goal of the measurement process
  • Identify the three perspectives of the product strategy that are increasingly comprehensive
  • Define the three perspectives that make up product strategy in pure services
  • Recall the logistic issues faced by manufacturers
  • Recall the number of ways we refer to prices
  • Recall the driving force behind consumer purchasing behavior
  • Recall the driving forces in the marketing environment that guide business practices and purchasing behavior
  • Define the push and pull communication model of marketing management
  • Identify the steps you should take toward responsibility to the marketing field
  • Recall the basic principles of marketing

General Topics:

  • Marketing fundamentals
  • The marketing process
  • The marketing mix of products, place, price, and promotion
  • Target markets
  • Marketing environment
  • Managing the market effort
  • Responsible marketing
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Computer Based Training

Methods of Assessment:

  • Examinations
  • Quizzes

Minimum Passing Score:

70%
Supplemental Materials