Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: WALM-0101 Organization: Walmart Stores, Inc. Location: Classroom-based Length: 8 weeks (40 hours) Dates Offered: 4/1/2016 - 3/31/2019 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Upper-Division Baccalaureate 3 Retailing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to introduce students to the retailing environment and trends that affect consumer buying behavior. Trends related to data analytics, security, and store design are also explored. Learning Outcomes: Discuss how the economy and social factors affect customer purchase decisions Explore future technology trends in the retail environment Discuss how the layout and design of retail locations have changed and will continue to change Analyze and discuss the changing retail industry Analyze the challenges and opportunities facing Omnichannel retailers to create a seamless shopping environment Describe the process that consumers go through when making buying decisions Use ratios to determine how to forecast sales for merchandise categories and develop a stock plan General Topics: Historical, current, and future retailing trends Consumer buying process Technology trends Omnichannel retailers Economic and social buying factors Data security Stock planning based on GMROI data Store design Predict future buyer behavior Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Case Studies Discussion Lectures Practical Exercises Methods of Assessment: Case Studies Examinations Performance Rubrics (Checklists) Quizzes Written Papers Minimum Passing Score: 75% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Page Content