Course Summary
Credit Type:
45 hours (15 weeks)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Introduction to Public Health


The course objective is to provide a solid grounding in social/behavioral theory and its application to health promotion programs.

Learning Outcomes:

  • Describe the role and range of social/behavioral theories useful in health promotion programs, and the relationship of those theories to an ecological framework of health determinants
  • Explain the relationship between behavior and a selection of major health issues
  • Analyze an existing health promotion program in terms of its basis in, and use of social/behavioral theory
  • Design a hypothetical health promotion program utilizing applicable social/behavioral theory
  • Describe the kinds of public health jobs/roles that draw on a knowledge of social/behavioral theory for health promotion program development, implementation and evaluation

General Topics:

  • Theoretical models of behavior, including Social-Behavioral Theory, Individual Behavioral Theory, as well as cultural and environmental theories
  • Application of behavior theories in practice in community- and population-level interventions
  • Tailoring interventions for specific environments including schools, workplaces, and hard-to-reach communities
  • Mass media and communication campaigns
  • Program evaluation
  • Community-based participatory research
  • Community health assessment
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Computer Based Training
  • Discussion
  • Lectures
  • Performance Rubrics (Checklists)

Methods of Assessment:

  • Other
  • Performance Rubrics (Checklists)
  • Quizzes
  • Written Papers
  • Written discussion

Minimum Passing Score:

Supplemental Materials

Other offerings from University of Texas Health Science Center at Houston