Course

Course Summary
Credit Type:
Course
ACE ID:
SDCM-0007
Organization:
Study.com, LLC
Location:
Online
Length:
Self-paced. 6 weeks (22 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 principles of marketing
Description

Objective:

The course objective is to examine the principles of marketing, including marketing philosophies, research, marketing channels, consumer behavior theory and pricing strategy.

Learning Outcomes:

  • explain and evaluate marketing philosophies, including market and sales orientation
  • illustrate how marketers establish and analyze competitive advantage
  • analyze global marketing and diagram concerns about marketing in foreign markets
  • model consumer behavior theory and the decision-making process
  • differentiate between business and consumer marketing
  • diagram product life cycles and the process for creating new products
  • demonstrate comprehension of and differentiate between services and goods
  • differentiate between promotion, advertising, and public relations
  • distinguish between relationship selling and traditional methods
  • diagram and analyze the 4 Ps of marketing: product, place, price, and promotion

General Topics:

  • Marketing philosophies and ethics
  • Competitive advantage
  • The marketing environment
  • International marketplace
  • Consumer decision making
  • Business marketing and marketing research
  • Segmentation and product marketing
  • Managing a product and retailing
  • Services marketing, marketing channels & supply chain management
  • Promotion, advertising and public relations
  • Selling and pricing strategy
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials

Methods of Assessment:

  • Examinations
  • Quizzes

Minimum Passing Score:

70%
Supplemental Materials