Course

Course Summary
Credit Type:
Course
ACE ID:
SDCM-0139
Organization's ID:
Business 202
Organization:
Length:
44 hours (19 weeks)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Retail Marketing
Description

Objective:

The course objective is to examine the history and evolution of electronic commerce and analyze its impact on business today. Students will examine current e-commerce systems, software, and issues in the field.

Learning Outcomes:

  • Explain the foundation, evolution, and importance of Electronic Commerce.
  • Describe the hardware, software, and database infrastructures that allow Electronic Commerce to function.
  • Analyze the impact that Electronic Commerce has on business models, strategies, and marketing.
  • Identify Business-to-Consumer, Business-to-Business, Consumer-to-Consumer, and E-Government Commerce.
  • Evaluate and criticize the legal, ethical, privacy, and security risk management issues impacting Electronic Commerce.

General Topics:

  • Origins of E-Commerce
  • Technological Foundations of E-Commerce
  • E-Commerce Software & Applications
  • Online Retailing
  • Selling to Customers Online
  • Selling to Businesses Online
  • Revenue in E-Commerce
  • Digital
  • Marketing & E-Commerce
  • Payment Systems for E-Commerce
  • Internet Information & Security
  • Legal Issues in E-Commerce
  • Ethical Issues in E-Commerce
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials

Methods of Assessment:

  • Examinations
  • Quizzes

Minimum Passing Score:

70%
Supplemental Materials