Course

Course Summary
Credit Type:
Course
ACE ID:
SDCM-0143
Organization's ID:
Business 327
Organization:
Study.com, LLC
Location:
Online
Length:
Self-paced. 19 weeks (44 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Retail Management
Description

Objective:

The course objective is to explain a wide range of retail concepts, including retail opportunity, competitive advantage, market growth, digital marketing, retail planning, and retail performance evaluation.

Learning Outcomes:

  • Analyze the importance of strategy in the retail organization.
  • Critique the strategic retail plan to determine competitive advantages.
  • Evaluate the various strategies that will increase return on investment in the retail organization.
  • Compare and contrast the strategic roles that planning, organizing, directing, leading, controlling, and technology have in the successful retail organization.
  • Measure consumer behaviors to determine how the retail strategy impacts purchasing decisions.
  • Devise retail strategies for new market entry, growth markets, mature markets, and declining markets.

General Topics:

  • Introduction to Retail Strategy
  • Understanding Retail Opportunities
  • Market Knowledge and Forecasting
  • Retail Strategy and Attractive Market Segments
  • Creating a Competitive Advantage
  • New Market Entry Strategies
  • Growth, Mature and Declining Markets
  • Marketing Strategies and Digital Marketing
  • Retail Strategy and Consumer Behavior
  • Strategic Retail Planning
  • Evaluating Retail Performance
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials

Methods of Assessment:

  • Examinations
  • Presentations
  • Quizzes
  • Written Papers

Minimum Passing Score:

70%
Supplemental Materials