Course

Course Summary
Credit Type:
Course
ACE ID:
SDCM-0151
Organization's ID:
Marketing 308
Organization:
Study.com, LLC
Location:
Online
Length:
Self-paced. 16 weeks (40 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Applied Marketing
Description

Objective:

The course objective is for the student to understand marketing plans, strategic marketing planning, marketing research, and a variety of effective marketing tactics/strategies.

Learning Outcomes:

  • Conduct marketing research to determine information and market planning needs.
  • Explain the elements of marketing planning and how it is used by organizations.
  • Apply environmental scanning tools to analyze the market and evaluate opportunities.
  • Examine market segments and select customers
  • Identify a value proposition, segmentation strategy, and competitive advantage.
  • Formulate a marketing strategy to achieve business objectives.
  • Develop a marketing plan including financial projections and video presentation for introduction of a new or existing product for a new target market.

General Topics:

  • Basics of Marketing Plans
  • Planning Strategically for Marketing
  • Aspects of Marketing Research
  • Market Segmentation Strategies
  • Marketing Tactics and Strategies for Business
  • Marketing Implementation and Promotion
  • Developing and Evaluating a Marketing Plan
  • Presentation Skills for Marketing
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials

Methods of Assessment:

  • Examinations
  • Presentations
  • Quizzes
  • Written Papers

Minimum Passing Score:

70%
Supplemental Materials