Course

Course Summary
Credit Type:
Course
ACE ID:
SDCM-0150
Organization's ID:
Marketing 302
Organization:
Study.com, LLC
Location:
Online
Length:
40 hours (9 weeks)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Consumer Behavior
Description

Objective:

The course objective is to understand and analyze the psychological, economic, and behavioral elements that influence consumers' purchasing behavior and financial decision-making.

Learning Outcomes:

  • Illustrate the stages of the consumer decision-making process.
  • Illustrate how consumer behavior affects the marketing process.
  • Compare and contrast the different psychological processes that influence consumer behavior.
  • Illustrate how marketers apply behavioral theories to influence consumers.
  • Evaluate the effects of economics on consumer behavior.
  • Analyze the effects of heuristics on the behavior of consumers.
  • Compare and contrast research methodologies used to analyze consumers and their behaviors

General Topics:

  • Consumer behavior fundamentals
  • The buying behavior of a consumer
  • Microeconomics
  • Behavioral economics and heuristics in consumer behavior
  • Experiential consumption and financial decision-making
  • Price psychology
  • Customer satisfaction
  • Market research pertaining to consumer behavior factors that influence consumer behavior
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials

Methods of Assessment:

  • Examinations
  • Other
  • Quizzes
  • Written Papers
  • Proctored Final Exam

Minimum Passing Score:

70%
Supplemental Materials