Objective:
The course objective is to understand the purpose, execution, and analysis of marketing research. This includes topics such as research methodology, data analysis, and current marketing trends.
General Course Topics:
- Foundations of marketing research
- The marketing research process
- Exploratory research in marketing
- Descriptive research in marketing
- Causal research in marketing
- Secondary and syndicated research in marketing
- Basics of data analysis
- Data analysis in marketing research
- Data patterns in marketing research
- Trends and issues in marketing research
- Marketing research reports and presentations