Course Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: SDCM-0098 Version: 2 Organization's ID: Marketing 301 Organization: Study.com, LLC Location: Online Length: 22 weeks (42 hours) Minimum Passing Score: 70 ACE Credit Recommendation Period: 10/1/2024 - 9/30/2027 4/1/2022 - 9/30/2024 2/1/2018 - 3/31/2022 2/1/2017 - 1/31/2018 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Upper-Division Baccalaureate 3 Marketing Research Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to understand the purpose, execution, and analysis of marketing research. This includes topics such as research methodology, data analysis, and current marketing trends. Learning Outcomes: describe marketing research, what kinds of information it can provide, and how it is used by marketing management to make sound tactical and strategic business decisions translate a business problem into a clear and feasible research question conduct secondary research including using marketing databases and literature reviews to support marketing decision making identify and explain alternative research methods, their relative strengths and weaknesses, and how and when they should be employed identify and describe major types of measurement techniques and data collection methods used in both qualitative and quantitative research including discussions, interviews, surveys, observational research and ethnographic research construct hypotheses and associated causal marketing research studies analyze data obtained through marketing research using statistical software tools interpret marketing research findings and explain the implications of those findings write a marketing research report including methodology, data analysis, data interpretation and recommendations based on the proper interpretation of marketing research results. General Topics: Foundations of marketing research The marketing research process Exploratory research in marketing Descriptive research in marketing Causal research in marketing Secondary and syndicated research in marketing Basics of data analysis Data analysis in marketing research Data patterns in marketing research Trends and issues in marketing research Marketing research reports and presentations Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Methods of Assessment: Examinations Quizzes Written Papers Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Equivalencies Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Study.com, LLC View All Courses College Credit Opportunities Page Content