Course

Course Summary
Credit Type:
Course
ACE Course Number:
SDCM-0098
Organization Course Number:
Marketing 301
Organization:
Location:
Online
Length:
22 weeks (42 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Marketing Research
Description

Objective:

The course objective is to understand the purpose, execution, and analysis of marketing research. This includes topics such as research methodology, data analysis, and current marketing trends.

General Course Topics:

  • Foundations of marketing research
  • The marketing research process
  • Exploratory research in marketing
  • Descriptive research in marketing
  • Causal research in marketing
  • Secondary and syndicated research in marketing
  • Basics of data analysis
  • Data analysis in marketing research
  • Data patterns in marketing research
  • Trends and issues in marketing research
  • Marketing research reports and presentations
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials

Methods of Assessment:

  • Examinations
  • Quizzes
  • Written Papers

Minimum Passing Score:

70%
Supplemental Materials