Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: SDCM-0072 Organization's ID: Business 309 Organization: Study.com, LLC Location: Online Length: 16 weeks (40 hours) Dates Offered: 11/1/2023 - 10/31/2026 9/1/2020 - 10/31/2023 9/1/2017 - 8/31/2020 7/1/2016 - 8/31/2017 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Upper-Division Baccalaureate 3 Digital Marketing and Advertising Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to provide an overview of digital marketing and advertising tools, strategies, and trends and practice in their use for achieving organizational goals. Learning Outcomes: Explain the major components of a digital marketing strategy, owned, earned and paid media, and how they function within the broader context of a marketing campaign Create and manage online display advertising, understand the role of intermediaries between advertisers and publishers, know the different forms of advertising payment (CPM, CPC, CPA), and be able to differentiate and use the various forms of targeting Develop a digital content, earned media and social media strategy that amplifies your digital campaign advertising message Use marketing and web analytics, and social media tools to interpret consumer behavior, optimize digital advertising campaigns, and measure digital marketing effectiveness Analyze, plan and create a comprehensive digital marketing campaign Identify digital tactics to accomplish various business goals and objectives for both B2B and B2C organizations using owned media, search engine marketing, paid advertising, email and SMS, digital content, social media and mobile marketing Find and understand Google analytics digital marketing features and functions: traffic volume measurement, traffic source tracking, site content measurement, and URL builder campaign tracker General Topics: Marketing and the internet Digital marketing strategies Creating digital campaigns Segmentation and targeting Online marketing and advertising Search engine optimization Social media advertising and promotions Mobile marketing Email marketing Digital and web analytics Customer engagement and relations Digital marketing plan strategy Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Methods of Assessment: Examinations Quizzes Written Papers Minimum Passing Score: 70% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Study.com, LLC Accounting 101: Financial Accounting (SDCM-0075) Accounting 102: Introduction to Managerial Accounting (SDCM-0076) Accounting 201: Intermediate Financial Accounting I (SDCM-0124) Accounting 202: Intermediate Accounting II (SDCM-0152) Accounting 301: Applied Managerial Accounting (SDCM-0077) Accounting 302: Advanced Accounting (SDCM-0078) Accounting 303: Cost Accounting (SDCM-0105) Analytics 103: Intro to Relational Databases & SQL (SDCM-0240) Art 103: History of Western Art I (SDCM-0167) Art 104: History of Western Art II (SDCM-0168) View All Courses Page Content