Course

Course Summary
Credit Type:
Course
ACE Course Number:
OOSL-0014
Organization Course Number:
BUS 105
Organization:
Location:
Classroom-based
Length:
14 weeks (75 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Business Communication
Description

Objective:

The course objective is to prepare students to understand business communication as a practical course that examines principles of communication in the workplace. It introduces students to common formats, such as the memo, letter, and report. It helps students review their writing skills to gain greater mastery of grammar, mechanics, and style. More importantly, it introduces students to the strategies successful business professionals employ for a variety of situations. Students are exposed to techniques for writing informational, persuasive, sales, employment, good news, and bad news communications. Students will gain information on internal and external communication situations, with practice in audience analysis. Students will also gain information on the technological tools available to business communicators today. Students will be introduced to the exciting communication possibilities offered by personal computers, cell phones, videoconferencing, desktop publishing, and other cutting edge technology. In essence, it provides an introduction to the communication skills needed to enter and advance successfully in a business career.

Learning Outcomes:

  • Demonstrate with an example the importance of communication to business
  • Compose tactful and courteous negative messages
  • Use audience analysis to adapt a message to the audience
  • Write business messages and documents with clarity and precision
  • Use the you-viewpoint and positive language in writing to build goodwill
  • Organize and write clear business e-mails and letters
  • Write positive messages that are well-structured and direct

General Course Topics:

  • Fundamentals of interpersonal communication
  • Written communication
  • Oral communication and presentation
  • Intercultural communication
  • Technology and research in business communications
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Computer Based Training
  • Practical Exercises

Methods of Assessment:

  • Examinations
  • Quizzes
  • Written Papers

Minimum Passing Score:

70%
Supplemental Materials

Other offerings from StraighterLine

(OOSL-0009)
(OOSL-0010)
(OOSL-0063)
(OOSL-0041)