Course Summary
Credit Type:
Organization's ID:
14 weeks (75 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Introduction to Business or Business Administration


The course objective is to introduce students to the concepts, principles, and operations of the private enterprise system that are identified in this course. Students compare and contrast sole proprietorships, partnerships, and corporations, and they learn the advantages and disadvantages of each. This course also discusses the functions of modern business management, marketing, and ethics and social responsibility. Human resource management is described as well as how employers can motivate their employees. Bookkeeping, accounting, financial management, and financial statements are also examined.

Learning Outcomes:

  • Exhibit an understanding of the concepts, principles, and operation of the private enterprise system
  • Describe the marketing function and the concepts and processes involved in designing product strategy, promotional strategy, distribution strategy, and pricing strategy
  • Understand the importance of and the role of the financial management function and illustrate the concepts and processes involved in managing the acquisition and allocation of short- and long-term funds
  • Evaluate and contrast major economic systems in businesses throughout the world
  • Recall the various legal forms of business ownership such as sole proprietorship, partnership and corporation, the nature of each, the processes involved in creating each and the advantages and disadvantages of each
  • Identify the functions of modern management in business organizations and how these functions are evolving in response to changes in the external and internal environments in technology, diversity, competition and governmental regulations
  • Recognize the risk management functions and explain the concepts, processes and strategies involved in managing risk in a business

General Topics:

  • Introduction to business and economics, international business, ethical business behavior, types of business ownership, small business, management, business organizations, human resource motivation, human resource management, marketing, pricing products and services, accounting, financial management, and financial institutions and money
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Computer Based Training

Methods of Assessment:

  • Examinations
  • Quizzes

Minimum Passing Score:

Supplemental Materials

Other offerings from StraighterLine