Course

Course Summary

Credit Type:

Course

ACE ID:

OOSL-0014

Organization's ID:

BUS105

Organization:

StraighterLine

Location:

Online

Length:

14 weeks (75 hours)

Dates Offered:

Credit Recommendation & Competencies

Level	Credits (SH)	Subject
Lower-Division Baccalaureate	3	Business Communication

Description

Objective:

The course objective is for students to learn how to effectively communicate in a variety of business contexts, and across both traditional and new media conditions. Through a series of readings and assignments that reflect the needs of a 21st century workforce, students will develop an understanding of the importance of clear and concise communication skills, and their practical use in a diverse range of professional settings, including written, video, internet, and email modalities.

Learning Outcomes:

Design a variety of business communication documents, including a yes/no email, persuasive business memo, résumé and mini professional profile, written cover-letter, and video cover letter/extended elevator pitch with a written communication self-reflection
Create, analyze, and integrate credible research into business communications
Integrate appropriate formatting to business documents, including headings, design, documentation, and multimodal components
Analyze business communication choices, reflecting on areas of strength and opportunities for growth
Formulate effective communication choices about tone, style, audience, and form, and successfully implement these choices within a wide-range of business communications
Create professionally compelling, multimodal content across a variety of traditional and new media
Demonstrate effective business writing skills, including clarity, concision, and correctness
Demonstrate an awareness of business ethics, and the communicative choices that guide both ethical and logical decisions
Apply communication strategies to understand intercultural and intergenerational communication, prejudice, and ethnocentrism
Explore how to effectively communicate in a 21st century workplace environment, and within a variety of business contexts

General Topics:

Effective Business Communications
Delivering Your Message: Verbal and Nonverbal Strategies
Understanding your Audience
Effective Business Writing
Writing Preparation
Writing
Revising and Presenting your Writing
Feedback in the Writing Process
Business Writing in Action
Communication to Inform
Communication to Persuade
Communicating to Varied Audiences: Intercultural and Intergenerational Communication
Group Communication, Teamwork and Leadership