Course

Course Summary
Credit Type:
Course
ACE ID:
PDVI-0007
Organization:
Professional Development Institute
Location:
Classroom-based
Length:
One 12-hour weekend per month for 4 months (48 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Persuasive Communication
Description

Objective:

The course objective is to increase students' ability to understand and apply practical persuasion research in personal and professional settings. The course describes theory and research that seek to explain why, when, and how persuasive strategies have their effect. Topics of the course explore persuasion across a variety of practical contexts, using examples and activities to illustrate strategies of persuasion in real-world settings.

Learning Outcomes:

  • Analyze social and cognitive influences of persuasion
  • Identify theoretical perspectives emphasizing the source, receiver, and message characteristics that play a role in persuasion
  • Understand persuasion in both mass communication and interpersonal communication contexts
  • Identify the importance and influence of cognitive heuristics
  • Understand inoculation and resistance to persuasion attempts

General Topics:

  • Earn how source, receiver, and message characteristics influence persuasion
  • Explore mass communication and interpersonal communication contexts
  • Understand social influences of persuasive communication
  • Discover cognitive influences of persuasive communication
  • Apply of cognitive heuristics ('rules-of thumb')and decision-making shortcuts in persuasion settings
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Discussion
  • Lectures

Methods of Assessment:

  • Case Studies
  • Examinations
  • Quizzes

Minimum Passing Score:

70%
Supplemental Materials