Course

Course Summary
Credit Type:
Course
ACE ID:
PDVI-0006
Organization:
Professional Development Institute
Location:
Classroom-based
Length:
One 12-hour weekend per month for 4 months (48 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Introduction to Social Media
Description

Objective:

The course objective is to explore strategic applications of a variety of social media platforms used for strategic communications and journalism. Students will be challenged to bring new ideas to the classroom while adapting social media tools to traditional communications planning and measurement methods. Students with specific expertise/interests will be encouraged to present to class.

Learning Outcomes:

  • Understand and apply the basic technologies of the most common social media platforms and the strategic uses for those platforms in business and journalism
  • See the link between analytical, search and technical objectives combined with a social strategy when developing a strategic social media plan
  • Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes in which they work, including the adoption of specific personas per client segment
  • Apply current tools and technologies appropriate for the communications professions in which they work and to understand a digital world

General Topics:

  • Understand technologies and uses of common social media platforms
  • Link analytical, search and technical objectives to a strategic social media plan
  • Write correctly and clearly in forms and styles appropriate for the platform
  • Learn how to adopt appropriate personas per client segment
  • Identify major theories, processes, ethical and legal issues in public relations
  • Learn vocabulary and writing formats of the public relations practitioner
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Discussion
  • Learner Presentations
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Case Studies
  • Examinations
  • Quizzes

Minimum Passing Score:

70%
Supplemental Materials