Course

Objective:

Learning Outcomes:

• Differentiate between the various approaches to market segmentation
• Compare the value of demographic data to psycho graphic data in terms of performing marketing research
• Discriminate between the contributory values of the major marketing tools including advertising, public relations, promotions, collateral materials, packaging, and rate and price strategies
• Explain the process of market plan formulation
• Describe the role that forecasting plays in developing future marketing strategies
• List the major marketing tools used in the industry
• Identify the various distribution channels for hospitality products and services
• Explain the influence which user groups exert over marketing decisions
• Describe the process of developing a strategic placement for hospitality products in relation to market competition
• Define the role of marketing research in the formulation of marketing goals
• Describe the effects which population, employment, and economic trends have over future marketing efforts