Course

Objective:

Learning Outcomes:

• List the five questions to ask when examining a company's resources and competitive position
• List the five generic competitive strategies
• Explain and provide examples for supplemental strategies
• Define what motivating factors might lead a firm to expand into or choose to compete in foreign markets
• Discuss a variety of conditions that require tailoring of a strategy to fit specific industries and company situations, including diversification
• Address ethical and social responsibility considerations, including the three categories of management morality
• Describe the framework for executing strategy
• Explain the importance of selective staffing and building core competencies and competitive capabilities to successfully execute strategy
• Define which resources are essential for successful strategy execution
• Discuss best practices, total quality management (TQM), Six Sigma, business-process reengineering, benchmarking, and other continuous improvement techniques
• Explain strategy, and describe the elements of good strategy, good strategy execution, and good management
• Explain the five phases of the strategy making, strategy-executing process
• List the seven questions to ask when evaluating a company's external environment
• Explain driving forces, strategic group mapping, and key success factors
• Define SWOT analysis and benchmarking
• Explain the importance of a corporate culture that promotes good strategy execution.

General Topics: