Course

Objective:

Learning Outcomes:

• Their ownership structures
• Discuss the process that consumers go through when choosing retail outlets and buying merchandise and how retailers can affect this buying process
• Describe the development of retail market strategy
• Identify the factors considered during the site selection process
• Look at the firm's organization and human resource strategies
• Detail approaches that retailers take to manage relationships with their customers
• Provide an overview of how retailers manage their merchandise inventory
• Address the question of how retailers set and adjust prices for the merchandise and services they offer
• Look at the approaches that retailers take to build their brand image and communicate with their customers
• Describe how to improve the ability of workers through efficient recruiting, socializing, and training
• Identify how retailers can build a competitive advantage through customer service
• Describe the functions retailers perform and the variety of decisions they make to satisfy customer's needs
• Describe the different types of food, merchandise, and service retailers
• Examine how retailers use and coordinate multiple selling channels - stores, the Internet, catalogs, and so on - to interact with their customers
• Examine the financial strategy associated with the market strategy
• Describe the types of retail locations available to retailers
• Examine systems used to control the flow of information and merchandise
• Explore how retailers buy merchandise from vendors - their branding options, negotiating processes, and vendor relationship-building activities
• Explain how retailers can create a more appealing shopping experience by taking into account the store's layout and design and visual merchandising

General Topics: