Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: ICS-0070 Organization: Penn Foster College Location: Classroom-based Length: Correspondence program Dates Offered: 3/1/1999 - 2/29/2012 9/1/1995 - 2/28/1999 1/1/1981 - 8/31/1995 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 Marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: To provide the student with a general understanding of the principles of marketing and how companies apply these principles in their marketing plans. Learning Outcomes: Understand buyer behavior and relationship marketing and explain the importance of marketing management activities to the creation of customer value Apply the marketing functions of product, price, distribution and promotion to development of a marketing plan for consumer and industrial products Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Penn Foster College Business Statistics (ICS-0044) Computer Applications (ICS-0167) Earth Science (ICS-0208) Foundation Skills in Math (ICS-0244) Intermediate Algebra (ICS-0254) Introduction to Biology (ICS-0207) Introduction to Business (ICS-0046) Nutrition (ICS-0160) Pre-Calculus (ICS-0240) Principles of Management (ICS-0069) View All Courses Page Content