Course

Course Summary
Credit Type:
Course
ACE ID:
MMWR-0044
Organization's ID:
MMWR-0044
Organization:
Installation Management Command, G7 Training Division, MG Robert M. Joyce MWR Academy
Location:
Classroom-based
Length:
2 weeks (15 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 2 Hospitality Management, Marketing, or Sales
Description

Objective:

The course objective is to provide Family and MWR Commercial Sponsorship professionals the skills they need to run a successful sponsorship program.

Learning Outcomes:

  • Examine commercial sponsorship and its history in the army
  • Recognize financial management guidance and procedures within the commercial sponsorship program
  • Design a successful commercial sponsorship program
  • Determine value and pricing of commercial sponsorship
  • Create a successful proposal
  • Examine methods to find and evaluate potential sponsors
  • Manage events successfully
  • Support the sponsor

General Topics:

  • Commercial sponsorship history
  • Financial management
  • Sponsorship agreements
  • Cold calls
  • Program planning
  • Proposals
  • Evaluating sponsors
  • Managing events
  • Supporting sponsors
Instruction & Assessment

Instructional Strategies:

  • Computer Based Training
  • Practical Exercises

Methods of Assessment:

  • Case Studies
  • Examinations
  • Quizzes

Minimum Passing Score:

80%
Supplemental Materials