Course Summary
Credit Type:
Organization's ID:
80 hours (2 weeks)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Event Planning


The course objective is to instruct students on conducting needs assessments, program design, building a program team, budgeting for programs and events, promotion, partnering for success, and measuring program success. The course is grounded in Tom Peter’s WOW Projects! methodology.

Learning Outcomes:

  • Develop market-driven special events or programs
  • Apply traditional project management methods to programs and events
  • Evaluate risk factors that affect program success
  • Create new opportunities for forging internal and external partnerships to improve programming
  • Select the best approach or approaches for purpose-driven programming
  • Leverage the power of team dynamics and diversity to achieve innovation
  • Apply creative thinking techniques to innovative programming design
  • Explore the value and innovative project planning
  • Create an innovative and creative special event project or service
  • Communicate the project by implementing selling as marketing sales techniques
  • Develop and implement promotion strategies to successfully market the event

General Topics:

  • Team identity and group dynamics
  • Introduction to leisure, recreation, and play
  • Programs, activities, and events
  • Customer needs, wants, and behaviors
  • Idea sources and creative thinking
  • Feasibility analysis
  • Special project time
  • Resources and promotions
  • Partners and stakeholders
  • Timeliness, schedules, and responsibilities for event delivery
  • Break even analysis, risk assessment, after-action reports, and automation tools
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Classroom Exercise
  • Discussion
  • Learner Presentations
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Case Studies
  • Performance Rubrics (Checklists)
  • Presentations
  • Quizzes
  • Written Papers

Minimum Passing Score:

Supplemental Materials

Other offerings from Installation Management Command, G7 Training Division MG Robert M. Joyce School for Family and MWR