Course

Course Summary

Credit Type:

Course

ACE ID:

MMWR-0029

Organization's ID:

MMWR-0029

Organization:

Installation Management Command, G7 Training Division, MG Robert M. Joyce MWR Academy

Location:

Classroom-based

Length:

80 hours (2 weeks)

Dates Offered:

Credit Recommendation & Competencies

Level	Credits (SH)	Subject
Lower-Division Baccalaureate	3	Event Planning

Description

Objective:

The course objective is to instruct students on conducting needs assessments, program design, building a program team, budgeting for programs and events, promotion, partnering for success, and measuring program success. The course is grounded in Tom Peter’s WOW Projects! methodology.

Learning Outcomes:

Develop market-driven special events or programs
Apply traditional project management methods to programs and events
Evaluate risk factors that affect program success
Create new opportunities for forging internal and external partnerships to improve programming
Select the best approach or approaches for purpose-driven programming
Leverage the power of team dynamics and diversity to achieve innovation
Apply creative thinking techniques to innovative programming design
Explore the value and innovative project planning
Create an innovative and creative special event project or service
Communicate the project by implementing selling as marketing sales techniques
Develop and implement promotion strategies to successfully market the event

General Topics:

Team identity and group dynamics
Introduction to leisure, recreation, and play
Programs, activities, and events
Customer needs, wants, and behaviors
Idea sources and creative thinking
Feasibility analysis
Special project time
Resources and promotions
Partners and stakeholders
Timeliness, schedules, and responsibilities for event delivery
Break even analysis, risk assessment, after-action reports, and automation tools