Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: ECHA-0012 Organization's ID: C111; C111A; C111B Organization: Eastwick College-Hackensack Location: Classroom-based Length: 12 weeks (36 hours) Dates Offered: 6/1/2012 - 5/30/2017 12/1/2006 - 5/31/2012 1/1/1999 - 11/30/2006 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 The Principles Of Marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: To develop an understanding of fundamental marketing concepts and their application. Learning Outcomes: Explain marketing concepts, target markets, the four 'P's' (product, price, place, and promotion) and customer wants, needs, and satisfaction Prepare a marketing plan General Topics: Analyzing marketing opportunities, product and distribution decisions, promotion and communication strategies, pricing decisions, and marketing plan Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Lectures Methods of Assessment: Examinations Presentations Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Page Content