Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: TCNW-0011 Organization's ID: MKT Organization: College Network Location: Classroom-based Length: 45 hours Dates Offered: 3/1/2012 - 4/30/2015 4/1/2009 - 2/29/2012 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 Principles Of Marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: To provide learners with an overview of marketing and presents the basic components of marketing, including product promotion, pricing, and distribution of goods and services within different environmental forces. Learning Outcomes: Demonstrate knowledge of marketing concepts and terminology Discuss and analyze the key concepts and principles of marketing Evaluate and analyze marketing problems and situations General Topics: The marketing mix, marketing strategy, marketing research, marketing environments, consumer markets and consumer buyer behavior, business markets and business buyer behavior, measuring and forecasting demand, market segmentation, product design, pricing, and promotion, product branding, promotion, sales, customer relations, competitive analysis, ethical issues, and nonprofit marketing Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Computer Based Training Practical Exercises Methods of Assessment: Examinations Quizzes Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Page Content