Course

Course Summary
Credit Type:
Course
ACE ID:
BISK-0159
Organization's ID:
UFC005
Organization:
Bisk Education
Location:
Online
Length:
8 weeks (32 -- 48 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Marketing Management
Description

Objective:

The course objective is provide professionals a complete overview of all aspects of marketing, with emphasis on marketing strategies for products and services; understanding brand development to distribution channels, and pricing to promotion, participants will gain knowledge that every successful manager must have; and exploring the impact of Internet marketing, social media, and global marketing.

Learning Outcomes:

  • Define marketing
  • Describe the four P's and four C's of marketing
  • Analyze company strengths and weaknesses
  • Identify key factors that influence customer purchases
  • Evaluate methods of demand forecasting and the elements of customer satisfaction
  • Outline the steps in the buyer decision process
  • Describe the five principles of sustainable marketing
  • Identify the six options a company has for entering an international market
  • Outline the global communication strategies
  • Discuss seller's rights and buyer's rights
  • Identify marketing channels and value networks
  • Outline the steps to reduce customer dissatisfaction
  • Explain the process of attracting and keeping customers
  • Discuss the eight major forms of direct marketing
  • Outline the importance of the world trade organization (WTO) and general agreement on tariffs and trade (GATT)

General Topics:

  • Marketing strategy
  • Planning, managing, and measuring
  • Organizational analysis and environmental scanning
  • Customer analysis
  • Identifying segments, building brands, and creating value
  • Sustaining competitive advantage
  • Competing through strategic alliances and networks
  • Competing through services and customer relationship management
  • Measuring customer lifetime value and customer equity
  • Competing through innovation
  • Internet marketing, social media, and more
  • Global marketing
  • The economic, cultural, and political-legal environment
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Discussion
  • Lectures

Methods of Assessment:

  • Examinations

Minimum Passing Score:

70%
Supplemental Materials