Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: BISK-0141 Organization's ID: MGTC885 Organization: Bisk Education Location: Classroom-based Length: 8 weeks (32 -- 48 hours) Dates Offered: 6/1/2018 - 5/31/2021 5/1/2014 - 5/31/2018 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 Business Administration, International Business, or International Management Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to define key terms and examine essential factors to consider when developing a global business strategy. Learning Outcomes: Explain the issues associated with a global strategy analysis and a basic global benchmark of a firm Explain how global industry drivers, global strategy levers, organization factors, and trigger points make American Express, FedEx, Microsoft, and Nokia successful in the global marketplace Examine the benefits and drawbacks of creating global markets and locating global activities Outline the benefits and potential drawbacks of adopting a global strategy Examine industry, strategy, and organization factors of these successful global businesses Explain the issues pertaining to a regional strategy and the alignment between other strategies and country operations Analyze data pertaining to the EU, NAFTA, ASEAN, Mercosur, GCC, COMSEA, and APEC Discuss global organizational structure, management processes, people, and culture Explain the benefits and drawbacks of global market participation and the global strategy levers' placement in the global strategy framework Diagnose a firm's global potential based on the four market globalization drivers General Topics: An overview of the global strategy framework Identifying industry globalization drivers Global market participation and global products/services Locating global activities and global marketing Making global competitive moves and the global organization Adopting a global strategy within a world region Case studies of American Express, FedEx, Microsoft, and Nokia Measuring effectiveness and conducting a global strategy analysis Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Lectures Methods of Assessment: Examinations Minimum Passing Score: 70% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Page Content