Course Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Exam ACE ID: CLEP-0029 Version: 3 Organization: College Board's College-Level Examination Program (CLEP) ACE Credit Recommendation Period: 1/1/2023 - 12/31/2028 10/1/2012 - 12/31/2022 7/1/2001 - 9/30/2012 1/1/1978 - 6/30/2001 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 Marketing Credit is recommended for candidates scoring 50 and above. Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The Principles of Marketing examination covers the material that is usually taught in a one-semester introductory course in marketing. Such a course is usually known as Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, Marketing, or Marketing Principles. The exam is concerned with the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics, such as international marketing, ethics, marketing research, services and not-for-profit marketing. The candidate is also expected to have a basic knowledge of the economic/demographic, social/cultural, political/legal, and technological trends that are important to marketing. Skills Measured: The skills measured include 8 - 13 percent: role of marketing in society; 17 - 24 percent: role of marketing in a firm; 22 - 27 percent: target marketing; and 40 - 50 percent: marketing mix. Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Equivalencies Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from College Board's College-Level Examination Program (CLEP) View All Courses College Credit Opportunities Page Content