Using Human-Centered Design to Optimize Student, Staff, and Faculty Experiences
No
9/8/2022 12:00 PM
9/8/2022 2:00 PM
Format: Online
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Program Type: Workshop

Workshops are virtual, in-person, or hybrid active-learning experiences facilitated by top experts that enable higher education leaders to hone new skills, connect with peers, and put knowledge into action. Participants discuss their experiences, complete inquiry assignments, and develop plans that apply knowledge learned to challenges at their institutions. Depending on format, workshops can last anywhere from one to two day or four to eight weeks.

About the Workshop

​​​​​​​​​​​​​​​​​​​Higher education tends to build for rather than design with students, faculty, and other stakeholders. As a result, it sometimes misses the mark in providing learning and service experiences.

As the types of students and the needs of their communities change in response to demographic, technology, and workforce shifts, colleges and universities must focus more sharply on the needs and dreams of members of their communities. Mindsets and methods from human-centered design can help.

This four-session workshop will help leaders and practitioners employ a powerful set of tools to enhance experiences. Participants will practice what they learn between sessions by developing a human-centered problem statement; using the discovery process to better understand the actions, thoughts, and feelings of a key stakeholder; building a map of their experience; and identifying opportunities for innovation and improvement.

​Learning Objectives

After completing this workshop, participants will:

  • Understand the mindsets and methods of human-centered design applied to higher education experiences
  • Be able to generate problem statements solvable using design thinking methods
  • Utilize empathy and user experience journey mapping to better understand the actions, thoughts, and feelings of students, staff, and faculty and to plan interventions to optimize their experiences
  • Apply empathy and journey maps to a real institutional problem in order to generate solution opportunities

​​Who Should Attend

Leaders at all experience levels can benefit from this workshop and have an important role to play in instilling design thinking mindsets across the institution. Institutions can greatly benefit from sending ​​a team​ to participate in the workshop, allowing for cross-d​​​​isciplinary and cross-functional solutions for their institution’s toughest problems.

Session Details

 Session 1: Exploring Human-Centered Design and Crafting Problem Statements

September 8, 2022
noon–2:00 p.m. ET

In small groups, participants will explore and frame a human-centered design problem statement. We will focus on using empathy and journey maps to iteratively improve the problem statements. Finally, we will introduce the design process, and participants will plan discovery and ideation to begin to solve their problem and determine basic information needed about the user experience to help them sketch out their maps. Participants will discuss a recent case study of the uses of empathy and journey mapping at an institution.

Between session activities, participants will finalize the design problem, identify users, and plan for an interview.

 Session 2: Using Experiences to Generate Opportunities Through Empathy and User Experience Journey Maps

September 15, 2022
noon–2:00 p.m. ET

This session will provide detailed information about how to build empathy and journey maps. Participants will explore each of the primary parts of a journey map, generating discovery questions that can help guide work that will be completed between-sessions. We will also review empathy and journey maps from our case study to give examples for consideration.

Between session activities, participants will conduct an interview, capture insights, and sketch maps.​​

 Session 3: Converging and Prototyping Toward Human-Centered Solutions

​​September 22, 2022
noon–2:00 p.m. ET

Drawing on the richer information about each of our design problems, participants will refine a depiction of their users’ journeys. Participants will be guided through the final mapping and shown how to design solution opportunities as initial ideas or prototypes for further refinement. Through a final review of our institutional case study, we will explore how opportunities and points of leverage emerge from the mapping exercises.

Between session activities participants will finalize maps, prototype solutions, and plan to share.

 Session 4: Moving to Action Through Peer Learning

September 28, 2022
noon–2:00 p.m. ET

In the last session, we’ll review the full human-centered design process, hear presentations from participants on their design problems, and discuss depictions of the experiences their users have as well as possible solutions to help improve these experiences. The workshop will close with reflections on the learning experience and potential applications of these new tools back on campuses. ​

Facilitators
Rob Brodnick
Founder, Sierra Learning Solutions
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Rob Brodnick - Founder, Sierra Learning Solutions -
Rob Brodnick
Founder, Sierra Learning Solutions
Alex Johnson
Provost Emeritus, Massachusetts General Hospital Institute of Health Professions
​​​
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Alex Johnson  - Provost Emeritus, Massachusetts General Hospital Institute of Health Professions -
Alex Johnson
Provost Emeritus, Massachusetts General Hospital Institute of Health Professions
Karyn Zuidinga
Founder and Lead Digital Product and UX Strategist, NextWave Innovation
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Karyn Zuidinga - Founder and Lead Digital Product and UX Strategist, NextWave Innovation -
Karyn Zuidinga
Founder and Lead Digital Product and UX Strategist, NextWave Innovation

​Registration 

This four-session workshop is $499 for ACE members, $599 for nonmembe​​rs (check your membership status).

Groups of two or more will receive a 15 percent discount.​

Reg​​ister​