Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: SDCM-0007 Organization: Study.com, LLC Location: Online Length: Self-paced. 6 weeks (22 hours) Dates Offered: 7/1/2022 - 6/30/2025 7/1/2019 - 6/30/2022 4/1/2016 - 6/30/2019 8/1/2014 - 3/31/2016 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 principles of marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to examine the principles of marketing, including marketing philosophies, research, marketing channels, consumer behavior theory and pricing strategy. Learning Outcomes: explain and evaluate marketing philosophies, including market and sales orientation illustrate how marketers establish and analyze competitive advantage analyze global marketing and diagram concerns about marketing in foreign markets model consumer behavior theory and the decision-making process differentiate between business and consumer marketing diagram product life cycles and the process for creating new products demonstrate comprehension of and differentiate between services and goods differentiate between promotion, advertising, and public relations distinguish between relationship selling and traditional methods diagram and analyze the 4 Ps of marketing: product, place, price, and promotion General Topics: Marketing philosophies and ethics Competitive advantage The marketing environment International marketplace Consumer decision making Business marketing and marketing research Segmentation and product marketing Managing a product and retailing Services marketing, marketing channels & supply chain management Promotion, advertising and public relations Selling and pricing strategy Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Methods of Assessment: Examinations Quizzes Minimum Passing Score: 70% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Study.com, LLC Accounting 101: Financial Accounting (SDCM-0075) Accounting 102: Introduction to Managerial Accounting (SDCM-0076) Accounting 201: Intermediate Financial Accounting I (SDCM-0124) Accounting 202: Intermediate Accounting II (SDCM-0152) Accounting 301: Applied Managerial Accounting (SDCM-0077) Accounting 302: Advanced Accounting (SDCM-0078) Accounting 303: Cost Accounting (SDCM-0105) Analytics 103: Intro to Relational Databases & SQL (SDCM-0240) Art 103: History of Western Art I (SDCM-0167) Art 104: History of Western Art II (SDCM-0168) View All Courses Page Content