Course

Course Summary
Credit Type:
Course
ACE ID:
ACPE-0126
Organization:
Alternative Credit Project Ecosystem
Location:
Online
Length:
This is a self-paced online course that is completed over 16 weeks (112 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Principles Of Marketing
Description

Objective:

The course objective is to provide a view of the principle areas of marketing; explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers; gain a working knowledge of practical marketing and business vocabulary; analyze today's global, highly competitive marketplace; and evaluate how the actions of competitors influence marketing decisions.

Learning Outcomes:

  • Evaluate the primary components of a marketing plan from strategic, functional, and operational perspectives
  • Analyze the possible impacts of marketing research on a business plan
  • Evaluate how consumer characteristics and behavior affect marketing strategies
  • Compare B2B and consumer markets
  • Compare various considerations in product and services marketing
  • Analyze how integrated marketing communications (IMCs) are developed and implemented
  • Distinguish marketing channel options, considerations, and interactions
  • Analyze how the characteristics of the business environment can impact marketing decisions
  • Analyze the considerations and process of creating a pricing strategy

General Topics:

  • Introduction to marketing
  • Strategic planning
  • Analyzing the business environment
  • Market research and intelligence
  • Market analysis and strategy
  • Consumer behavior
  • B2B marketing
  • Product development and management
  • Services marketing
  • Integrated marketing communication
  • Pricing
  • Marketing channels and supply chains
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Learner Presentations

Methods of Assessment:

  • Examinations
  • Quizzes

Minimum Passing Score:

70%
Supplemental Materials