Course

Course Summary
Credit Type:
Course
ACE ID:
YRUP-0013
Organization's ID:
BUS 102
Organization:
Location:
Hybrid
Length:
7 weeks (37 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 business communication
Description

Objective:

The course objective is to recognize and implement the qualities associated with effective communication and business writing, particularly the hallmarks of correctness, conciseness, coherence, and clarity; analyze written and verbal communications and evaluate their usefulness, relevance, rhetorical components, and stylistic elements; strengthen techniques and skills of effective business and professional communication in both oral and written modes; and write an effective cover letter and resume that is specifically targeted job.

Learning Outcomes:

  • implement feedback on grammar, organization and structure into writing
  • write more clearly and effectively through repeated practice, feedback and revision
  • generate ideas, drafts, outlines, and revisions in a timely and creative manner
  • create written texts for proposals, presentations, reports, user manuals, resumes, cover letters, and emails
  • proofread and use the qualities associated with business communication, especially the traits of grammatical correctness, conciseness, coherence, clarity, and tone
  • collaborate productively with others in completing group projects and assignments
  • identify strengths and growth areas in their own writing

General Topics:

  • Writing the perfect cover letter
  • Professional resume writing
  • Employer correspondence
  • Interviewing for success
  • Fundamentals of public speaking
  • Business communication
  • Critical thinking and writing
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Classroom Exercise
  • Computer Based Training
  • Discussion
  • Laboratory
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Performance Rubrics (Checklists)
  • Presentations
  • Quizzes
  • Written Papers

Minimum Passing Score:

70%
Supplemental Materials