Course

Course Summary
Credit Type:
Course
ACE ID:
WALT-0010
Organization's ID:
WALT-0010
Organization:
Walt Disney Co.
Location:
Classroom-based
Length:
11 weeks (44 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Strategic Management In The Hospitality Industry
Description

Objective:

This course will prepare students to become entry-level managers in the Hospitality industry by exposing them to contemporary operational issues and situations, equipping them with various problem solving methods, and teaching them to develop and implement strategic solutions.

Learning Outcomes:

  • Differentiate the primary selection, hiring, and retention processes and formulate methods for applying the most effective procedures in class based scenarios
  • Interpret demographic data to identify target markets and align strategy
  • Construct a comprehensive business plan which will include financial, human resource, marketing, event planning, and crisis response data
  • Assess the health of an organization through analysis of cash flow statements, income statements, balance sheets, guest satisfaction, and other operational metrics
  • Integrate and apply concepts and theories in the hospitality industry to derive valid solutions to in-class case studies and scenario based activities
  • Perform a SWOT analysis
  • Examine the impact of and determine appropriate application of technological advances and new trends in the hospitality industry

General Topics:

  • Leadership
  • Strategic planning
  • International tourism
  • Organizational behavior
  • Communication
  • Ethics
  • Human resource management
  • Hospitality security
  • Guest service
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Classroom Exercise
  • Discussion
  • Laboratory
  • Learner Presentations
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Case Studies
  • Performance Rubrics (Checklists)
  • Presentations
  • Quizzes
  • Written Papers

Minimum Passing Score:

70%
Supplemental Materials