Course

Course Summary
Credit Type:
Course
ACE ID:
WALM-0101
Organization:
Walmart Stores, Inc.
Location:
Classroom-based
Length:
8 weeks (40 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Retailing
Description

Objective:

The course objective is to introduce students to the retailing environment and trends that affect consumer buying behavior. Trends related to data analytics, security, and store design are also explored.

Learning Outcomes:

  • Discuss how the economy and social factors affect customer purchase decisions
  • Explore future technology trends in the retail environment
  • Discuss how the layout and design of retail locations have changed and will continue to change
  • Analyze and discuss the changing retail industry
  • Analyze the challenges and opportunities facing Omnichannel retailers to create a seamless shopping environment
  • Describe the process that consumers go through when making buying decisions
  • Use ratios to determine how to forecast sales for merchandise categories and develop a stock plan

General Topics:

  • Historical, current, and future retailing trends
  • Consumer buying process
  • Technology trends
  • Omnichannel retailers
  • Economic and social buying factors
  • Data security
  • Stock planning based on GMROI data
  • Store design
  • Predict future buyer behavior
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Discussion
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Case Studies
  • Examinations
  • Performance Rubrics (Checklists)
  • Quizzes
  • Written Papers

Minimum Passing Score:

75%
Supplemental Materials