Course

Course Summary
Credit Type:
Course
ACE ID:
WALM-0139
Organization:
Walmart Stores, Inc.
Location:
Classroom-based
Length:
8 weeks (40 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Food Retail Management
Description

Objective:

The course objective is to analyze current consumer trends in the Retail Food Industry by examining the Industry's history and comparing it with current practices. The effects of industry standards on customer loyalty will be evaluated as elements such as marketing, store design, departments, and customer service are explored.

Learning Outcomes:

  • Describe changes in the retail food industry as it has evolved
  • Identify current consumer trends in the retail food industry
  • Evaluate the effect of current marketing strategies on consumer purchases and loyalty
  • Compare and contrast retail food departments and store designs
  • Analyze the impact of customer service, safety and sanitation on customer loyalty
  • Predict future retail food practices that will enhance the food-retailing climate

General Topics:

  • Food retailing history
  • Current consumer trends
  • Industry standards such as marketing, store design, departments, and customer service
  • Best practices for safety and sanitation
  • Strategies to promote customer loyalty
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Discussion
  • Practical Exercises

Methods of Assessment:

  • Examinations
  • Performance Rubrics (Checklists)
  • Quizzes
  • Written Papers

Minimum Passing Score:

75%
Supplemental Materials