Course

Course Summary
Credit Type:
Course
ACE ID:
WALM-0098
Organization:
Walmart Stores, Inc.
Location:
Classroom-based
Length:
8 weeks (40 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Retailing
Description

Objective:

The course objective is to introduce students to the various issues that are critical to the retail industry. These issues include employee turnover, inventory management, internal and external forces, technology, and privacy concerns.

Learning Outcomes:

  • Analyze trends and characteristics in retail strategy
  • Evaluate factors that affect employee turnover and motivation
  • Discuss the growing importance of globalization in the retail environment
  • Explain issues related to the challenges of protecting customer data
  • Discuss how the Internet has changed the environment of shopping
  • Evaluate external and internal factors that affect retailing decisions
  • Deconstruct the consumer buying process and the factors that influence it
  • Analyze how retailers determine pricing structure

General Topics:

  • The current state of the retail industry
  • Types of retailers
  • Internal/external changes that affect retailing
  • Changing customer behavior
  • The buying process
  • Pricing strategies
  • Legal issues in retailing
  • Managing employees
  • Customer service
  • The increasing important of the Internet in retailing
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Discussion
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Case Studies
  • Examinations
  • Performance Rubrics (Checklists)
  • Presentations
  • Quizzes
  • Written Papers

Minimum Passing Score:

75%
Supplemental Materials